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Client resultsConcrete contractorDenver metro, CO12-month engagement

12-month engagement

$110K in ad spend. $2.6M+ in booked jobs.

We took a Denver concrete contractor from word-of-mouth and a quiet phone to a steady pipeline of high-ticket driveway, patio, and foundation jobs in 12 months.

Campaign results

Ad spend

$110K

Booked revenue

$2.6M+

ROAS

≈24×

Predictable lead flow. Bigger jobs. Real receipts below.

See the receipts4 results · Real screenshots

Key outcomes

What 12 months actually shipped

Receipts in every chapter below
  • 1200+ LeadsScalable, predictable, high-quality leads directly tied to your ad spend, as low as $59 per lead.
  • 2.6M+ RevenueReturn on ad spend ($110K → $2.6M+)
  • Top 3 RankingsLocal map rank across south Denver
  • Six-Figure JobsClient landed multiple six figure foundation jobs.
Channel 01 · Volume

Facebook Ads, Residential lead engine.

The workhorse. This is what fills the calendar.

  • Tested weekly across 30+ ad sets to keep CPL flat as spend grew
  • English + Spanish creative built for the Latino homeowner audience
  • Filled crews with consistent residential driveway and patio work
~$5K
Spend / month
70–90
Leads / month
~$61
Cost per lead
900+
Leads generated
Meta Ads Manager, top set: 325 leads at $59.55 CPL on $19,352 spent. Multiple sets in the same range.
Facebook Ads: 900+ leads at ~$61 CPL
Google LSA dashboard showing 42 total leads, 38 calls, $4,183 spend, and $99.61 cost per lead for a Denver concrete contractor
Live LSA dashboard: 42 leads, 38 inbound calls, $99 CPL in a single month.
Channel 02 · Intent

Google LSA, the high-intent line.

People already searching for a concrete contractor, calling directly.

  • Pay per lead, not per click
  • No forms, just inbound calls
  • Google Guaranteed badge increases trust and conversion
$3–4.5K
Spend / month
25–50
Leads / month
Inbound
Phone calls
High
Close rate
Channel 03 · Compounding

Local SEO, free traffic that compounds.

This is what builds long-term visibility and free inbound leads.

  • Google Business Profile optimized for the full service area
  • Service-page SEO targeting driveway, patio, and foundation keywords
  • Steady review velocity to lock in local pack rankings
812
GBP interactions
+285%
6-month growth
Top 3
Heat map rankings
Organic
Inbound calls

Map rankings · Before & After

6-month transformation

Before
Limited map visibility
February 2025
Limited map visibility
After
Top 3 across service area
July 2025
Top 3 across service area

Google Business Profile · Interactions

Feb–Jul 2025

Google Business Profile interactions chart showing 812 interactions trending upward from Feb 2025 to Jul 2025

How this actually works

Three channels. One system.

01

Website that converts

Traffic doesn’t matter if it doesn’t turn into calls.

  • Fast pages
  • Click-to-call everywhere
  • Simple form people actually fill out
02

Google presence

Show up when people are already looking.

  • Google Business Profile dialed in
  • Top 3 map rankings
  • Consistent inbound calls
Revenue driver
03

Paid ads

This is what drives the revenue.

  • Facebook for volume
  • LSA for high-intent calls
  • Scaled based on what’s working

The bottom line

What 12 months actually shipped.

  • $2.6M+ booked revenue from $110K ad spend (≈24× ROAS).
  • Multiple six-figure foundation jobs landed.
  • 900+ qualified facebook leads at $61 average CPL across 30 campaigns.
  • Local map flipped from rank 8–13 to top-3 across south Denver.
  • Consistent inbound calls from top Google rankings
  • A predictable, repeatable lead engine, not a one month spike.
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